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Competition |
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Effective
competition is crucial to an open market economy. It cuts
prices, raises quality and expands customer choice.
Competition allows technological innovation to flourish. The
European Commission has wide powers to make sure businesses
and governments stick to European Union rules on fair play in
trade in goods and services, while allowing governments to
step in if markets are failing consumers or business, or to
promote innovation, unified standards, or small business
development. |
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The main areas of competition policy are:
- antitrust and cartels
- merger control
- liberalisation
- state aids.
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It is illegal for businesses, including the professions, to
collude with each other to fix prices or carve up markets
between them. If a single company has a dominant position in a
particular market, it may not abuse its market power to drive
out competitors. Nor may a large company exploit the weaker
negotiating position of its smaller customers and suppliers.
Large firms may not, for example, impose conditions on
suppliers which hamper their freedom to do business with other
companies. The Commission can (and does) fine companies for
all these practices.
Some exceptions are allowed. The Commission can allow
companies to cooperate in developing a single technical
standard for the market as a whole. It can allow smaller
companies to cooperate if this strengthens their ability to
compete with larger ones. Some types of cooperation deal need
specific Commission approval, but others are covered by rules
on blanket exemptions. The overriding considerations are
whether consumers will benefit or other businesses be harmed.
Differences in car prices across the EU have narrowed, in
part thanks to the efforts of the Commission in bringing
greater transparency in pricing. Commission intervention has
made multi-brand car dealerships possible, enabled
non-authorised dealers to sell parts and carry out repairs,
and – since 1 October 2005 - allowed dealers to operate in
more than one EU country. Some significant country-to-country
price differences remain because tax systems vary, but the
Commission is seeking a restructuring of all tax systems to
create
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The Commission can ban or impose conditions on mergers and
takeovers of one firm by another if the enlarged company would
too easily be able to squeeze out its competitors or if a
merger would leave so few players in the market that
innovation would be stifled, or price competition or consumer
choice significantly reduced. In practice, most mergers are
cleared without further action being necessary.
The Commission is generally only called upon to scrutinise
the largest cross-border mergers, though smaller companies
have the option of asking for Commission clearance if they
think that will be less complex than going to several member
states individually. On the other hand, the Commission will
leave a member state to decide if the impact of a merger
involving large companies with international operations will
essentially be restricted to a single country.
It makes no difference, on the other hand, where the
companies are based. If their sales figures in EU markets are
large enough, the Commission has jurisdiction, and can prevent
mergers even when the competition authorities in the country
where the companies are headquartered have no objections. |
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In an open economy, monopolies are rarely justified. They
tend to result in high prices and poor service, and to stifle
innovation. Exceptions and subsidies are allowed for
inherently uneconomic services, which can be considered a
basic right, such as postal deliveries in rural areas. The
Commission pays particular attention to making sure
competition between older players and new entrants to the gas
and electricity markets is fair and brings prices to consumers
and business down.
If infrastructure constitutes a natural monopoly, like gas
pipelines and some telecommunications infrastructure, then
everyone must be allowed to use it on the same terms. If there
is no natural monopoly, then the process of selecting a
company to provide the service must be transparent.
Professional services are another area where barriers to
operating across borders have been slow to come down, but the
European Commission has recently stepped up action to produce
change. |
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The Commission monitors closely how much aid member state
governments make available to business. It looks not just at
obvious forms of aid, such as loans and grants, but also at
tax breaks, goods and services made available at preferential
rates and at loan guarantees which make the borrower a better
credit risk.
Aid to businesses which have no chance of ever standing on
their own feet is not allowed. Temporary assistance is
permissible if there is a real chance that a business in
difficulty can eventually become more competitive as a result.
Aid for research and innovation, regional development or small
and medium-sized enterprises is often allowable because these
serve overall EU goals.
The litmus tests are (1) whether the aid is in the interest
of the Union as a whole and (2) whether a private investor
would provide money in the same circumstances. The second test
can justify start-up assistance granted by airports to attract
low-cost airlines. Aid to low-cost airlines is also acceptable
if the revenues they generate offset the cost to the taxpayer
of underutilised infrastructure at secondary airports.
There are public services, such as broadcasting, which
governments may legitimately fund, but they must be careful
not to pay a disproportionate amount. Overpayment to the
detriment of commercial competitors would be an illegal
subsidy.
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In an age of globalisation, global players must not be able
to do as they please just because they escape any single
government’s control or to take advantage of gaps in the
coverage of competition legislation in some countries. The EU
takes part in discussions within the World Trade Organisation
(WTO) on the relationship between investment and competition,
and is an active member of the International Competition
Network (ICN). More than 80 competition authorities are
members of this network. The ICN does not make rules, but
promotes best practice, particularly in enforcement. |
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